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Week 4 · 2026September 30, 20265 min readFinal

Week 4 Buy Low, Sell High: Where Usage and Points Disagree

We priced every target, carry and red-zone look from Weeks 1 to 3 at what it was worth leaguewide, then found the rostered players scoring furthest from their workload, led by Michael Wilson. Who is owed points, and who is living on borrowed ones.

Three weeks in is when the trade offers start. Somebody in your league is looking at Michael Wilson's 40.3 points and wondering whether to cut bait. Somebody else is sure Chuba Hubbard's 3 touchdowns are who he is now. Both of them are reading the least reliable number a week produces.

Here's a better one. We took every target, carry and red-zone opportunity from Weeks 1 to 3, priced each at what that kind of touch was actually worth across the league at that position, and added it up. That's what an average player would have scored with the same workload. Then we lined it up against what each player really scored. Where the two disagree by a lot, bet on the workload. Offenses keep feeding the players they're feeding. They don't keep throwing 60-yard touchdowns to the same guy.

What one opportunity was worth, Weeks 1 to 3 (PPR points)

1.5WR target
0.4RB carry
4.0WR red-zone look
1.5RB red-zone carry

The red-zone numbers are why touchdowns fool people. A receiver's look inside the 20 turned into a score 42% of the time; a back's carry there, 17%. A few of those bouncing one way or the other swings a three-week total by 10 points or more.

Buy low: the workload is there, the points aren't yet

Michael Wilson leads the list. 31 of 113 targets (27%), 5 red-zone looks, and on the field for 91% of snaps. An average wide receiver turns that into 57.5 points. He has 40.3. Most of the gap is catches and yards that didn't come, which is the part a player controls most, so check the tape before you pay full price.

19 rostered players are at least 3 points a game behind their workload over Weeks 1 to 3. 5 of the top 8 haven't scored a touchdown yet. That's the buying window: a manager looking at the box score sees a bust, and you're looking at a role.

Michael WilsonWRARIYards owed

40.3 PPR points on 57.5 expected · 1 TD on 2.1 expected

31 of 113 targets (27%) · 5 red-zone looks · 91% of snaps · drafted Rd 8

17.2pts owed

Courtland SuttonWRDENTouchdowns owed

16.2 PPR points on 33.2 expected · 0 TD on 1.7 expected

16 of 87 targets (18%) · 4 red-zone looks · 79% of snaps · drafted Rd 7

17.0pts owed

Tetairoa McMillanWRCARTouchdowns owed

29.3 PPR points on 45.9 expected · 0 TD on 2.1 expected

23 of 108 targets (21%) · 5 red-zone looks · 86% of snaps · drafted Rd 4

16.6pts owed

KC ConcepcionWRCLEYards owed

18.9 PPR points on 33.5 expected · 0 TD on 0.4 expected

20 of 82 targets (24%) · 4 of 75 carries (5%) · 1 red-zone look · 74% of snaps · drafted Rd 11

14.6pts owed

Khalil ShakirWRBUFTouchdowns owed

17.4 PPR points on 31.8 expected · 0 TD on 1.7 expected

15 of 82 targets (18%) · 4 red-zone looks · 58% of snaps · drafted Rd 13

14.4pts owed

Luther BurdenWRCHITouchdowns owed

35.5 PPR points on 49.4 expected · 1 TD on 2.5 expected

23 of 90 targets (26%) · 2 of 105 carries (2%) · 6 red-zone looks · 64% of snaps · drafted Rd 5

13.9pts owed

Trey McBrideTEARITouchdowns owed

59.1 PPR points on 72.9 expected · 2 TD on 3.9 expected

34 of 113 targets (30%) · 8 red-zone looks · 86% of snaps · drafted Rd 3

13.8pts owed

Malik NabersWRNYGTouchdowns owed

21.6 PPR points on 35.1 expected · 0 TD on 1.3 expected

19 of 82 targets (23%) · 3 red-zone looks · 68% of snaps · drafted Rd 3

13.5pts owed

Sell high: the points are ahead of the role

Davante Adams is the clearest sell. 65.8 points on a workload worth 47.1: 29 of 106 targets (27%) and 2 touchdowns where the red-zone work says 0.8. None of that means he's bad. It means his next few weeks probably look a lot less like his last three, and right now someone in your league is pricing him off the last three.

3 of the 8 below are here mostly because of touchdowns. Those are the easiest sells, because the manager across from you counts the touchdowns and not the looks. The rest have been more efficient per touch than the position usually allows, which can be real, but rarely holds at this pace.

Davante AdamsWRLARHot per touch

65.8 PPR points on 47.1 expected · 2 TD on 0.8 expected

29 of 106 targets (27%) · 2 red-zone looks · 69% of snaps · drafted Rd 5

18.7pts borrowed

Travis KelceTEKCHot per touch

49.1 PPR points on 32.1 expected · 2 TD on 1.0 expected

18 of 91 targets (20%) · 2 red-zone looks · 79% of snaps · drafted Rd 8

17.0pts borrowed

Chuba HubbardRBCARTouchdown-fueled

53.1 PPR points on 36.4 expected · 3 TD on 1.2 expected

9 of 108 targets (8%) · 41 of 67 carries (61%) · 7 red-zone looks · 74% of snaps · drafted Rd 7

16.7pts borrowed

Dalton KincaidTEBUFHot per touch

44.3 PPR points on 27.7 expected · 1 TD on 0.5 expected

17 of 82 targets (21%) · 1 red-zone look · 68% of snaps · drafted Rd 8

16.6pts borrowed

Garrett WilsonWRNYJTouchdown-fueled

57.3 PPR points on 41.7 expected · 2 TD on 0.4 expected

27 of 95 targets (28%) · 1 red-zone look · 86% of snaps · drafted Rd 4

15.6pts borrowed

Deebo SamuelWRSFHot per touch

39.9 PPR points on 25.5 expected · 2 TD on 1.3 expected

11 of 81 targets (14%) · 4 of 80 carries (5%) · 3 red-zone looks · 58% of snaps · drafted Rd 11

14.4pts borrowed

Jakobi MeyersWRJAXTouchdown-fueled

35.4 PPR points on 21.5 expected · 2 TD on 0.8 expected

11 of 76 targets (14%) · 1 of 86 carries (1%) · 2 red-zone looks · 79% of snaps · drafted Rd 11

13.9pts borrowed

Denzel BostonWRCLEHot per touch

42.5 PPR points on 29.3 expected · 2 TD on 1.3 expected

15 of 82 targets (18%) · 3 red-zone looks · 91% of snaps · drafted Rd 15

13.2pts borrowed

Also running ahead of their workload, and not on the list on purpose: Jaxon Smith-Njigba, CeeDee Lamb, Derrick Henry, Jahmyr Gibbs, Bijan Robinson, Drake London, Kyren Williams, Christian McCaffrey, Tee Higgins, Chris Olave, Ladd McConkey. All 11 went in the first three rounds. You drafted them to be the reason you win, the price already assumes big weeks, and three games of good luck doesn't give you anything extra to sell.

Before you hit send

Three games is a small sample, and this is a nudge, not a verdict. The model knows how often a player was targeted and handed the ball. It doesn't know who's healthy, who's covering him, or whether a new coordinator is still figuring out his offense. And no free feed publishes routes run, so snap share is standing in for route participation.

The way to use this: buy the names at the top of the first list from managers who are frustrated with them, and shop the names on the second to managers who think the hot start is who they are. Don't do either for a discount. If the other side won't pay, holding is fine. The whole point is that the role is the part you can count on.

Run an offer through the trade analyzer · Week 3 usage risers · The live waiver board

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Targets, carries, red-zone opportunities and snaps from Sleeper's Weeks 1 to 3 stat lines, captured once each week was final, with shares measured against each player's own team totals. Expected points price each opportunity at the league-wide rate for that position over the same weeks, so across every player at a position the gaps sum to zero. A player who missed a game his team played is left out, so every row covers the full window; a bye does not count against him. Roster share is frozen with the latest capture. ADP and injury designations are live. Fantasy points are full PPR on Sleeper's scoring.